Aje is an Australian fashion house dedicated to raw beauty, tough femininity and effortless cool.
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Reminiscent of an upbringing on the Queensland shore, founders Edwina Forest and Adrian Norris translate something that is never quite articulated but always understood – nostalgia.
Begin with the breeze. Where light spreads over cottons, utility styles, and worn-washed denim. The sun shines and pastel florals bloom across relaxed dresses and separates. Midday’s rush takes exaggerated scale, with energised textures, fine pleating, and poppy retro prints.
As the heat beats, the beach calls. Towelling sets and silks answer with new expressions of logo. The tides spill over liquid folds, soft ruffles, and sun-faded florals. When the afternoon yawns, lace and refined tailoring ease into the shadows.
The rising and setting sun showcase a technicolour palette, with soothing earth shades grounding bold, prismatic brights. The coast, coves, canopies, and constellations play against one another, proudly tinting evolved Aje shapes with the tones of home.
Can you feel it? SOL is here.
Reminiscent of an upbringing on the Queensland shore, founders Edwina Forest and Adrian Norris translate something that is never quite articulated but always understood – nostalgia.
The rising and setting sun showcase a technicolour palette, with soothing earth shades grounding bold, prismatic brights. The coast, coves, canopies, and constellations play against one another, proudly tinting evolved Aje shapes with the tones of home.
Can you feel it? SOL is here.