Le rapport Aje


Aje Muses in London | Celebrating the Opening of the Aje Pop-up in Selfridges

In celebration of the newly opened Aje Pop-up in Selfridges London, the fashion house invited local tastemakers and muses of the brand to attend an intimate brunch at one of the city's most iconic dining destination, Alto by San Carlo.


Mingling amongst a grand tablescape bedecked with sculptural florals and ceramics created by artist Chanel Tobler, the elegant affair saw several members of London’s style set in attendance, including: digital editor of Harper’s BAZAAR UK Sarah Karmali, Marie Claire UK’s Penny Goldstone, Condé Naste Traveller's Florrie Thomas, and stylist and fashion editor at The Violet Book, Ashlee Barrett-Bourmier.


Tastemakers Bettina Looney, Jessie Bush and Betty Bachz, amongst others, were also present, with all the guests specially dressed in looks from Aje’s recent ‘Provenance’ and ‘Biophilia’ collections, the styles now available in the Aje Pop-up.


Below, enjoy a glimpse at scenes from the day, as captured by photographer Moeez Ali.

Left to right: Julia Haghjoo, Sarah Karmali and Anna Vitiello.

All photography by: Moeez Ali

Photography: Moeez Ali.

The day commenced with an elaborate brunch at the rooftop restaurant, Alto by San Carlo, where guests enjoyed the ambience of its famous Amalfi Coast-inspired al fresco terrace, perched atop Selfridges’ prestigious London location.


Recalling Aje's signature aesthetic, the curated table was decorated with sculptural ceramic pieces by Australian-Swiss artist Chanel Tobler, artfully bringing celebrity florist Rachael Barker's minimalist arrangements of white orchids, anthuriums and white protea to life against a white linen canvas.

Natasha Ndlovu wears the Fleur Long Sleeve Corset Mini Dress, arriving in September 2022.

Open for a limited window of time, visit the Aje Pop-up in Selfridges at the Contemporary studio on Floor 3 in Selfridges London today.

Aje is also available in Selfridges Manchester Exchange and Manchester Trafford.

Photographer: Moeez Ali

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