Introducing, Resort 25 'SOL'
Reminiscent of an upbringing on Australia’s Queensland shore, founders Edwina Forest and Adrian Norris translate something that is never quite articulated but always understood – nostalgia.
Begin with the breeze. Where light spreads over cottons, utility styles, and worn-washed denim. The sun shines and pastel florals bloom across relaxed dresses and separates. Midday’s rush takes exaggerated scale, with energised textures, fine pleating, and poppy retro prints.
As the heat beats, the beach calls. Towelling sets and silks answer with new expressions of logo. The tides spill over liquid folds, soft ruffles, and sun-faded florals. When the afternoon yawns, lace and refined tailoring ease into the shadows.
Dusk comes and the sunset overflows – hand-painted prints, gold hardware, and natural motifs melt across the horizon. The gaze lifts skywards and meets the stars, with twinkling embroidery, crescent curves, and glittering trims illuminating statement silhouettes.
Newly defined party styles set the dark alight – with rhythmic details, hyper-textures, and dynamic cuts flowing where the wild winds blow, and the moment stays past daybreak.
The rising and setting sun showcase a technicolour palette, with soothing earth shades grounding bold, prismatic brights. The coast, coves, canopies, and constellations play against one another, proudly tinting evolved Aje shapes with the tones of home.
Discover Resort 25 SOL.
Talent: Hana Jirickova
Photographer: Simon Eeles
Photographer Digital Assistant: Nicholas Richards
Photographer Assistant: Nicholas Ryal
Videographer: Claudia Rose
Videographer Assistant: Georgia Tillman
Make-Up: Isabella Schimid
Hair: Madison Voloshin
Stylist: Ernest Andreenko