Le rapport Aje



Introducing Spring 22 ‘Provenance’: a collection inspired by the incomparable, effortless glamour and honeyed light of the south of France, as epitomised by La Colombe d’Or or, ‘The Golden Dove’.


The storied hotel, a refined and eclectic inn on the French Riviera, was a home away from home for the most revered artists, writers and actors of the 20th century.


Frequented by Picasso, Matisse and Miró, as well as feminist philosopher Simone de Beauvoir and sculptors César and Calder, this eccentric melting pot of creatives found their way to the mesmerising setting and, over time, contributed many great works of art that continue to be on display today; the golden light of Provence inspiring them to see colour in a new way, experimenting with new reliefs and colour palettes.


Aje’s Creative Directors Edwina Forest and Adrian Norris wanted to explore this merging of worlds; the ‘bon vivance’ of La Colombe d’Or and why certain places have a golden energy that draws creatives to them.




Gabrielle Midi Dress, Grande Intarsia Knit Jumper and Romy Tiered Midi Skirt (coming soon)

The result is a collection embodying the Aje DNA with beautifully evolved techniques. Find new silhouettes, braided accents and beaded embellishments framing intricate cut outs, bubble hemlines and exaggerated proportions.

Gabrielle Midi Dress, Grande Intarsia Knit Jumper and Romy Tiered Midi Skirt (coming soon)

Esme Puff Sleeve Cropped Top and Imprint Maxi Skirt (coming soon)

The duet of volume and structure further materialises in signature puff sleeves, evolved pleating and deconstructed corsetry; coming to life in a warm palette reminiscent of unhurried afternoons under the golden light of the French Riviera.

Amour Ruffle Mini Dress, Amour Bubble Top and Vista Pleat Pant (coming soon)

Marlene Ruched Top, La Vie Bubble Mini Skirt and Remi Handle Whipstitch Mini Tote (coming soon)

Drawing from the same spectrum, bespoke hand-painted prints can be found enlivening mini, midi and maxi dresses alike, with watercolour florals evoking the sunlit meadows abundant in Provence.

Delphine Back Twist Knit Top and Amour Ruffle Midi Skirt (coming soon)

Valerie Broderie Shirt and Lita Broderie Mini Skirt (coming soon)

Voyage Braided Cut Out Mini Dress and Capucine Puff Sleeve Midi Dress (coming soon)

Recurring throughout Spring 22, the use of asymmetry echoes the freedom expressed in the mid-20th century art; drawing on the flowing movement of hand-done calligraphy and the large, languorous brushstrokes of Henri Matisse.

Delphine Back Twist Knit Top, Amour Ruffle Midi Skirt and Amour Ruffle Mini Dress (coming soon)

Immerse yourself in ‘Provenance’: an ode to a rich cultural moment in time; a sense of place and belonging, and a joie de vivre.

Campaign Photographer: Ted Min

Video: Henry Cousins

Hair: Madison Voloshin

Makeup: Isabella Schimid

Models: Ayuol Manyok & Angelina Kendall

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